A
Canadian upstart
magazine that is the brainchild of 21 year old
Adam Bly. Seed seeks to produce pieces that meld
science with
culture or as the mission statement reads, "to seek out science's place in culture and culture's place in science."
A bi-monthly production that is about to see its third edition rolled out, Seed has generated a ton of industry buzz since it's inception. The majority of the of the talk is due mostly to it's
editor-in-chief, cancer researcher turned media god, Bly. It also doesn't hurt that since its launch on March 5 of this year it has amassed a subscriber base of
250,000.
Examples of recent stories include
Singapore speed dating (science:
birth rates; culture:
dating and relating), and physicist
Robert Oppenheimer's
communist leanings (science: the
atomic bomb; culture:
political parties).
Marketed primarily to both professional women and men in the 25 to 40
demographic, Seed is strategically placed in the general interest section of your local newstand.
Perhaps it is best decribed as the
lovechild of Tuesday's
New York Times Science section and
Vanity Fair.