The Australian Woman's Weekly is Australia's leading magazine in terms of circulation, targetting the 25-49 year old female demographic. First published in 1934, the magazine typically carries unchallenging articles on
fashion, homemaking, cooking, cute children, dumb husbands,
astrology, gossip and a few large crosswords.
The Australian Woman's Weekly is owned by Australia's richest man,
Kerry Packer,
Rupert Murdoch's former sparring partner in Australian media.
The magazine is in fact a misnomer as it is now published as a monthly. The most obvious title to rename the The Australian Woman's Weekly to was probably regarded as too gauche by a focus group.