Apple Jacks are one of the lesser inventions to come out of MIT. A highly sweetened multigrain cereal flavored with apple and cinnamon, they were invented as "Apple O's" in 1965 by William Thilly, then an MIT undergrad and now an MIT professor (of Genetics, Toxicology and Biological Engineering). The name "Apple Jacks" was chosen by marketers who thought it sounded more snazzy; presumably the new name was derived from the alcoholic drink Applejack.

When I was a kid, Apple Jacks were a pale orange color. Now they are a mixture of extremely bright orange and extremely bright green colored O's. The colors are so fake and jarring that it makes the cereal seem much less appetizing, but I'm sure they focus group'd it with kids or whatever, so it's probably just me.

Nutriton Facts

Serving Size 1 cup (28g)
Calories 110
Total Fat 0.5g
Sodium 130mg
Sugar 12g
Dietary Fiber 3g


Sugar, corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), wheat flour, whole grain oat flour, oat fiber, soluble corn fiber, contains 2% or less of partially hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, milled corn, dried apples, apple juice concentrate, cornstarch, cinnamon, modified corn starch, yellow 6, baking soda, turmeric color, natural flavor, blue 1, red 40, BHT, sodium ascorbate, [ascorbic acid), niacinamide, reduced iron, zinc oxide, pyridoxine hydrochloride (Vitamin B6), riboflavin, thiamin hydrochloride (Vitamin B1), vitamin A palmitate, folic acid, vitamin D, vitamin B12.

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