Both a latecomer in the late-60s spree of manager-run record
labels (e.g. Andrew Loog Oldham's Immediate) and an early artist-run label (all were distributed by majors). It began with John and Yoko's Two
Virgins and The Beatles "White Album", but also released Beatle solo
LPs and whatever struck the fancy of the Fabs: stuff by Mary Hopkin, Ravi Shankar, Badfinger, the Modern Jazz Quartet, composer John Tavener... and James Taylor's debut.