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The mental state at which one arrives when she refuses to acknowledge that she is no longer a C cup, but rather a D cup. This involves continuing to wear medium or small size shirts, continuing to buy and wear C cup bras, thinking how funny it is that, as a C cup, you can't see your feet in a push-up bra, but still ignoring the obvious, etc.

The solution?

'Fess up to yourself and go on a bra-buying spree (with the significant other, if indeed one exists) at your favorite places, even that funny pink shop. D is Delicious!

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