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Dos Equis Special Lager has been a big success in Mexico and the international market. First brewed in 1983, it was launched into the biggest and most competitive export market: the United States.

One year later it was launched into Mexico, taking it by storm with tremendous success, showing the largest annual sales growth since 1984, being actually available in 43 different countries. Dos Equis Lager Special is a soft golden aromatic Lager-type beer, with a young and modern image.

It is a beer for our times par excellence, and its image speaks of all that this wonderful product embodies.

Thanks to Cervecería Cuauhtémoc.

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