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The subliminally correct version of the well-known Pokemon slogan. The vast marketing campaign of the little monsters has produced numerous manga books, a card game by Wizards of the Coast, toys, at least six Game Boy and Game Boy Color games and two for N64... the addition of every one of these, each of which has a "collectible" aspect, can lead to an almost exponential expenditure of cash. One can only pity the addicted children and their parents, especially for the crash that will come when these catch-and-train creatures inevitably go out of style.

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