In Mystery Science Theater 3000 episode #1009, the first segment (aka "prologue") begins with Tom Servo explaining that he no longer wishes to be called "Servo," but rather, "Sirveaux." (Fun with homophones.) He has a cue card to help demonstrate the difference to Mike and Crow.
Mike asks him what will happen if he or the 'bots call him "Servo," and he replies, "I won't respond."
Furthermore, Sirveaux explains, the venerable bot's first name shall now be prefixed with an 'H.'
His typical magnanimous and understanding self, Crow responds to Htom Sirveaux' metamorphosis by changing his name to Crüe and positing that perhaps Htom should "hlick" him.