This is also the tag-line from the 1993 Joel Schumacher movie, "Falling Down", starring Michael Douglas.

In the climax, when Predergast (Robert Duvall) faces down William Foster/D-Fens on the pier, and explains everything to him, you suddenly see the realization dawn on William's face. With a mixture of hurt confusion and righteous indignantion, he asks...

"I'm the Bad Guy?"

It may not be one of the most famous lines in the movies, but as far as tag-lines go, it is probably one of the deepest.

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