Too many people spend too much time spilling their guts in public. For how long have people been fleeing small towns to escape the scrutiny of their neighbors? Pretty damn long.
So they move to The Big City and pay good money to put an ad in the paper, or whatever else it takes to call attention to whatever they were trying to hide back home.
I can't see the point. It's all idiotic. Keep your damn private life private.
"Person seeks that which does not concern you, for reasons he or she does not care to discuss."