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Introduced in 1989 by the Coors Brewing Company, this American light lager contains only 100 calories per 12 ounce (360 mL) serving. This inexpensive alternative to more robust beers prides itself on being "Always Smooth, Never Bitter," a claim not without merit; the beer tastes remarkably like licorice tainted mineral water.

More affordable beers like Keystone Light and Hamms are a staple for many cash-strapped American university students, who tend to enjoy quantity over quality in regards to alcoholic beverages. Low-cost, entry level beers like Keystone Light are ideal for the novice drinker, and lend themselves easily to use in drinking games, contributing to delinquency of minors, shotgunning, and chugging.

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