Introduced in 1989 by the
Coors Brewing Company, this
American light
lager contains only 100
calories per 12
ounce (360
mL)
serving. This
inexpensive alternative to more
robust beers
prides
itself on being "
Always Smooth,
Never Bitter," a
claim not without
merit; the beer tastes remarkably like
licorice tainted mineral water.
More affordable beers like Keystone Light and Hamms are a staple for many cash-strapped American university students, who tend to enjoy quantity over quality in regards to alcoholic beverages. Low-cost, entry level beers like Keystone Light are ideal for the novice drinker, and lend themselves easily to use in drinking games, contributing to delinquency of minors, shotgunning, and chugging.