The price of admission for all media sycophants looking for a piece of Michael Jackson, back when he was popular. It started when several US broadcasters were allowed to simultaneously premiere the music video for "Black or White" - they all uniformly promo'd the "event" by referring to the filthy-rich pedophile as the "King of Pop", for hyping this self-coronation was part of the contract. It also surfaced after ABC won the rights to an MJJ/Lisa Marie Presley interview.