Mac Tonight

Part of a campaign in the 1980s when McDonald's attempted to attract adults with their extended hours. Mac Tonight Moon, (Whose name came from Mack the Knife) was a man with a crescent moon for a head. Mac's favorite music was jazz, and sported cool dark sunglasses. He was occasionally spotted riding his jet-ski, flying his plane over McDonaldland, or driving his convertible to his favorite late-night hang-out under the Golden Arches. McDonald's also had a couple of Happy Meal toys for him. The scary thing is I still remember his commericals as a kid...

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Sources

http://toymuseum.com/

Mac Tonight was the first McDonald's promotional character that was supposed to appeal solely to adults which, of course, is why the character was immediately turned into a Happy Meal toy in 1988 when the marketing campaign failed to overwhelm adults. With his dark sunglasses, red bow tie, black tuxedo, smooth jazz stylings, and freakish blue crescent moon head, Mac Tonight scared most children, proving that the man in the moon didn't quite fit into anyone's target demographic. The character was retired to where ever old McDonald's characters go when they're deemed unprofitable. Chances are Mac Tonight is sharing a room with Mayor McCheese somewhere.

The Happy Meal series in 1988 consisted of the following 3" plastic Mac varations...

• Mac on a Jetski
• Mac in a Jeep
• Mac on a Motorcycle
• Mac in a Plane
• Mac on a Moped
• Mac Singing 1
• Mac Singing 2

Collectors seem to value the toys around $6 each.

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References:
http://www.adtoymuseum.com/inside/c01/3237050.html
http://pages.tias.com/13/InventoryPage/459/1.html
Old memories