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The famous advertising jingle for Barr's Irn Bru, that was played many years ago. More recent adverts have featured humorous metaphors.

Unforgettable if you've heard the advert, irrelevant if you haven't.
This campaign was never used in the USA, even during Irn-Bru's 80's launch into Florida (aimed at holidaying Scots).

The ads were forbidden as Irn-Bru was not actually made from girders.

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