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The catch-phrase used by commercial radio stations to widen their demographic and provide a new range of products, as the other music gets more stale than a loaf of bread forgotten at the cottage over winter.

The genre of alternative music, (an obscure enough name to begin with, (an alternative to.. what?)) died when the phrase 'Modern Rock' was coined. Probably around the same time NIN (aka Trent Reznor) went from 'who the hell is that??' at the local music franchise, to a wall of NIN videos, dolls and auto-biographies ominously looking to fall on you revealing an entire wall on NIN posters.

Homogonized, it no longer is easily accepted as a tool of expression for a cultural minority.

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