True
innovation is often just a
simple idea that any one of us could have
had.
Case in point : the
Oreo Double Stuf
cookie. The
innovation? The extension of the
Oreo name brand to a very
similar, but much
better, cookie. How many of
us has ever
saved up the
creamy sugary center from
countless Oreos, only to
consume it all in one
hedonistic orgy of
sugary loving? Well,
Nabisco realized that we
all have, and, sensing an
incredible business opportunity, made an
Oreo with
double of the
creamy filling inside. In instant
top-seller, often reaching #5 on the
U.S. cookie sales list.
Nabisco made a
mint, and we should all
thank them as we
stuff our
gullets with their
wonderful Double Stuf cookies.
Side note : After the success of the Double Stuf, Nabisco came out with fudge-covered Oreos and the Oreo Big Stuf, a near-frisbee sized Oreo, to near-universal acclaim.