A line from the movie Casablanca, famous as "Play it again, Sam" Rick, played by Humphrey Bogart, and Ilse, played by Ingrid Bergman, both say "Play it, Sam" when trying to get the pianist Sam(Dooley Wilson) to play "As Time Goes By". Rick's quote is the more famous one, being in full "Play it, Sam, you played it for her now play it for me".