After reading The Star Wars Anti-Smoking Ad, I was reminded of an old Hamlet cigar advert, part of a campaign which reminded us that everything was alright as long as we were smoking.

This particular one showed an assembly line of 3PO units, one of which has had its head placed on backwards. The droid then places a cigar in its mouth, then lights it with a handy lighter attatchment concealed in its finger. Bach's familiar yet haunting Air on a G String plays in the background while the words "Hamlet: The Mild Cigar" appeared over the scene while everyone's favourite camp droid puffed away.

This advertisement was only ever shown on the cinema in the advertisements before Star Wars was shown. I find it amusing that Star Wars was used both to attack and promote smoking. Can we have some consistency, Mr Lucas?

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