I've never heard of a company doing this before, but Sega actually sent registered customers another copy of Virtua Figher called Virtua Fighter Remix approximately a year after the system was released. The original Virtua Fighter that came with the system was the first real 3d fighting game.

The characters obvious polygons poking out all over the place. VF Remix had significantly improved graphics, which look extremely smooth compared to the original's lego men.

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