Weet-bix is (are?) the breakfast food of Australian kids.
"Aussie kids, are Weet-bix kids..."
Hear it? Yeah... Aussie kids.
Anyway, Weet-bix is most often eaten with milk, and sugar sprinkled on top, sometimes with banana instead. Quite often with Milo. Weet-bix in winter is a substitute for porridge when you put hot milk on it.
Actually, Weet-bix is a substitute for porridge any time of the year because it goes VERY mushy and takes on the appearance of gruel when you put milk on it. The ads suggest you can eat them dry, with slices of banana, but they're very dry when they're... ahem... dry. I've tried it with honey or peanut butter, but I'm not really into it.
Weet-bix is (are?) made by Sanitarium, which is an Australian Seventh-Day Adventist owned company.