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An exclamation of surprise or wonder, made by Alice as she began to grow after polishing off the 'EAT ME' cake.
    'Curiouser and curiouser!' cried Alice (she was so much surprised, that for the moment she quite forgot how to speak good English); 'now I'm opening out like the largest telescope that ever was! Good-bye, feet!'
Alice's Adventures in Wonderland, Chapter 2 -- Lewis Carroll
This phrase has leaked its way into common usage -- for example, the Hindustan Times1 used it to refer to the George W. Bush vs. Al Gore presidental election and the Irish Examiner2 used it when discussing the deal allowing BMW to use the trademark Rolls-Royce grille and hood ornament even though Volkswagen won the takeover battle for the Rolls-Royce Corporation.

1 The Hindustan Times, Law suits muddy result further  November 10, 2000
2 The Irish Examiner, BMW don't even have to get into top gear to pull off £40m coup to build Rollers in 2003  July 29, 1998

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