everywhere you look

The trademarked slogan of Adobe.

Apparently what this refers to is the fact that they have plastered an ad with this slogan on taxi cabs, all over the United States.¹ I mean, FOR THE LOVE OF GOD, you can't go five minutes without seeing a taxi with this ad on it.²

Or maybe it is referring to the ubiquitous nature of documents in Adobe's PDF format³ - except that it's not really all that ubiquitous... maybe it's talking about something else that Adobe produces? - except that I can't think of anything that is theirs that is "everywhere I look"... maybe they're just deluding themselves?

Thinking is painful.

¹ I, of course, have no evidence of this; I have only actually seen these ads in Boston, but I also only saw IBM's Peace, Love, and Linux ads here too, and it turns out that they were nationwide, so I figure that the same thing must hold true for this ad. Plus, they have the slogan on the front page of their website, for what that's worth.

² ... and by this I mean, "while driving around the city for about an hour, I saw the ad somewhere around five times."

³ yes, I realize that "PDF" stands for "Portable Document Format", so "PDF format" is redundant. Well... I have no excuse for it, other than that "... documents in Adobe's PDF" sounds funny.

Everywhere you look... you see a graphical design made with Adobe software.

Adobe owns the advertising market. Corel Draw and Corel Photopaint couldn't hope to make a dent, and there just aren't any other valid options. That's the whole point of the advertising campaign.