A family small business, now slightly endangered in this era of corporate behemoths, unless you're a member of the Gotti or Trump family. Ralph Nader's parents were entrepreneurs of this stripe, coming from Lebanon to seek their fortune in the New World (one might say his values were formed in the Nader health food shop); many immigrant families, then and now, take this route. Do we really want a Wal-Mart world? How much is that low, low, price really costing us?

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