prat

To Iceberg Slim and his contemporaries, this was a jivespeak verb that meant 'to pretend rejection in order to increase desire'. This was one method that a pimp would use to assert control over one of his whores; by pretending to not be aroused, he would make the girl more desperate for his attention and approval.

A particularly British phrase with a meaning essentially similar to "wanker" or "wally".