Translation:
run for the hills, clutching your wallet like an in-peril firstborn. Or just continue
channel surfing, banishing the
pitchman's well-worn words to your Mind's
Bit Bucket. The announcer's referring to a
price, something like $X.95 (or $X.
99), the price of a product whose wholesale cost is
cheep (
yes i cn spel) and whose
true metaphysical value is
less than zero.
The ethanol of capitalism?