members of the Yippie
movement, led by Abbie Hoffman
and Jerry Rubin
, went to the visitors gallery of the New York Stock Exchange
and threw money
on the brokers
The brokers scrambled and fought to get at the $1 bills.
"We didn't call the press," wrote Hoffman, "at that time we really had no notion of anything called a media event
." The press was quick to respond and by evening the event was reported around the world. Since then the stock exchange
e has spent $20,000 to enclose the gallery with bulletproof glass.
The images of the suited men fighting for money
has become a famous example of how a guerrilla theater
event can tap into the popular conciousness
to get an idea across. In 2001 adbusters
has proposed repeating the event only this time world wide (though it questionable if it will ever have the same amusing