A fine white powder that forms on the wrapper of the cigar caused by the oils that exude from the tobacco. It can be gently brushed off with a small camel hair brush, though there is no need to do this. Bloom indicates the cigar is alive, maturing as it should inside a well maintained humidor. Bloom should not be confused with mold. Mold is a bluish-green and stains the wrapper. Mold usually indicates a humidor is too warm or has excessive levels of humidity.

From the cigar glossary at www.bloomberg.com