In Vampire: the Masquerade, presence is a vampiric discipline that supernaturally influences emotions. Its affect on its intended victim depends as much on the wielder as the level of power being used; while a Toreador may dazzle others with her beauty, a Ventrue may attempt to impress others with an air of royalty and a Brujah may try to project an aura of pugnacious toughness.

The powers of Presence are not especially varied. However, the subtlety of most of its applications (excepting Dread Gaze) make it often a more useful tool than Dominate, which is only crude, mental control. Lower levels of the power cause slight wonder or fear, (awe and dread gaze), higher levels can cause a victim to become unusually helpful and polite to the weilder or even force them to become obsequieous and sycophantic.