Fender Musical Instruments Corporation was founded in 1946. Bill Schultz is the CEO; Bill Mendello is the managing director (so they've got a thing for Bills, what's a guy to do?). Brands of Fender include: Squier, Guild, Benedetto, DeArmond and Sunn. Fender was the first company to mass-produce a quality guitar (see wharfinger's Fender entry), but they've also got a custom shop in Corona, California that'll hand craft you a guitar to specs. Fender headquarters is in Scottsdale, Arizona.