The Bongcloud opening has also found another use: as a self-imposed challenge for elite players, usually with a great entertainment value for spectators. Hikaru Nakamura, one of the best chess players alive, embarks on "bongcloud speedruns", where, using a smurf account, he reaches a top ranking while using the bongcloud opening in each game. He also does this in bullet chess, one minute long matches that require rapid thinking. For chess purists, intentionally using a bad opening in a one minute game seems like a cheap trick, but for the audience, the quick thinking and odd patterns can be quite amusing. The bongcloud can actually be pretty repetitive, with the limited amount of early moves, but it is quite a novelty to see a top player using it. The bongcloud attack, while bad for a game of chess, might have been good for the game of chess: it is an example of how "meme chess" has expanded the appeal of chess, injecting some silliness and enterainment value into what has traditionally been a very staid activity.