Company:
The Kellogg Company has been around since 1906. Their company claims to help protect against Coronary Heart Disease (CHD).
With projected annual sales of more than $9 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. Founded and headquartered in Battle Creek, Michigan, Kellogg manufactures products in 19 countries on six continents, and markets products in more than 160 countries around the world.
In 2000, Kellogg implemented a new growth strategy and, in March 2001, as a key part of the strategy, the company acquired Keebler Foods Company, the number two U.S. producer of cookies and crackers.
Recall:
Mon Jan 06 2003
We are recalling some Kellogg's® Pop-Tarts® Frosted Brown Sugar Cinnamon 8-count, 14-ounce packages because they contain undeclared egg. People who have an allergy or severe sensitivity to egg run the risk of serious or life-threatening allergic reaction if they consume this product.
--To find more information on their recall visit this web site:
http://www.kelloggs.com/recall.html
CEO and Stock:
CEO: Carlos M. Gutierrez
His Statements at:
http://www.kelloggs.com/company/diversity/supplier/message.html
http://www.kelloggs.com/company/diversity/supplier/index.html
Stock symbol: K
Value: Currently at $35 ranging from $45-$20.
Products:
Fruits and ingredients from Morningstar Farms.
All products come in a variety of forms and flavors to best fit the needs and wants of customers.
Identity Statement: We build Gr-r-eat brands and make the world a little happier by bringing the best to you.
Well-Known Kellogg Cereal Brands:
Kellogg homepage:
http://www.kelloggs.com/