It's also used to describe any number of shooting contests in Appalachia or the American South. I remember my father winning a turkey shoot in, of all places, Connecticut. He won in skeet shooting with my grandfather's Winchester pump gun. He was up against a bunch of country club Yankees, his button-down shirt concealing the fact he was a dead-eyed West Virginia boy who could throw a beer can in the air and keep it there until his gun ran dry of shells.
Needless to say, dad went home with the turkey. He literally won a frozen Butterball.