One word:
FishScentedDeodorant.com
It can't miss! Think about it. All the successful Dot Com businesses these days have one thing in common: they're losing money faster than you or I could burn it. So, if we want to have the next record-setting IPO, we have to find a way to lose money even faster.
And this, this is a whole new paradigm for losing money. Instead of the done to death "Sell things for less than cost", or "Pay people to look at ads", our money losing strategy (patented, of course) is to spend megabucks on promoting a product nobody wants!
It's a work of genius, I tell you!