Cheese is also slang for really absurd song lyrics or bad poetry. Something along the lines of air supply would work well as an example of cheese. Many Nana Mouskouri albums are irreperably cheese by nature, and even Al Green has his career in velveeta.

Most people don't actually cringe when cheese is played on am radio, they love it.. it fills their hearts with words that have been passed around enough times to be called sloppy millenium seconds. The key to cheese is cliche and lame words of love.