Milk Duds are just about the only food product that attains success by trumpeting its
imperfection on every package!
Milk Duds, originally created in 1926 by F. Hoffman and Company, were supposed to be perfectly round. But, due to the consistency of the "duds",
ideal roundness was a physical impossibility.
The
homely, slightly round, brown bits were suitably named Milk Duds by an employee of the company. "Milk" from the
milk that was orignally
injected into the center of each of the pieces, and "Dud" because they were, well, duds.