During the late
70's and early
80's, if you lived in the
Philadelphia Tri-State Area, you must have certainly seen the
ubiquitous advertising for
Ideal.
Ideal is, or rather, was a women's clothing store that took residence in one of those Quonset Huts that you can see on Gomer Pyle, U.S.M.C. Their clothing was of the inexpensive polyester variety. I'm talking the True Polyester-- the thick, awful against the skin, coarse kind, not the new and nifty-keen silk microfiber kind.
In any case, Ideal would place their ads on UHF stations mid-day and late at night. They were pretty cheesy. The production values were considerably less than ideal. However, they have a super-catchy jingle.
I really can't due justice to the tune due to the nature of Everything, but try to imagine a really upbeat 50's commercial jingle:
If you've got a passion for fashion,
And you've got a craving for savings,
Take the wheel of your automobile,
And swing on down to-- Ideal!
It's little more than a Quonset Hut,
But if you like great savings,
Then, you know what?
Take the Wheel of your automobile,
And swing on down to-- Ideal!