A movement in the mid 1800s that consisted of rich men becoming the new American hero.
Because of a laissez-faire thought, trusts were established as the dominant force in the economy and society.
The new hero was the image of a person struggling, working, and then winning and becoming rich and famous.
This brought in a new wave of literature called "Pluck and Luck" stories. This included the famous Horatio Alger stories. Alger articulated this success cult with his stories of young street boys taken in and becoming rich.
This movement was also supported by Social Darwinism.

The response to this movement was the labor movements invloving the National Labor Union, The Knights of Labor, and the American Federation of Labor.