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You can run but you can't hide.
In an attempt to evade their unsavory association to tobacco products, Philip Morris have renamed themselves ALTRIA GROUP INC.
Officially, they want to "clarify [their] corporate identity, making it clear to people how to refer to [the] tobacco companies and how to refer to the parent company" and show evolution: "We are not the same family of companies we were just a few years ago".

The proposed new logo looks like a heavily pixellated MS Office logo; a 5x5 mosaic of Blue, Red, Green and Yellow color blotches.

2002/03/15: Made number 60 on Business 2.0's 101 Dumbest Moments in Business: http://www.business2.com/articles/mag/0,1640,38604.html

Source: Altria. What were they smoking? http://www.thestreet.com/markets/justinlahart/10004112.html