Mojo is also a British rock magazine that has taken the place formerly occupied by stablemate Q in attracting readers with very large record collections, rooted in the past but occasionally covering more recent guitar bands (Blur, Oasis, Verve etc).

You can tell an issue of Mojo a mile off - it will have either Pink Floyd or The Beatles on the cover (sometimes Jimi Hendrix or Bob Dylan) and inside will have an article on Big Star, one on Nick Drake and a 'revisionist' article pointing out that 10CC/Queeen/ELO/The Bee Gees/Abba were in fact great. On the letters page there will be a letter from an obscure 60s musician thanking Mojo for mentioning his band, a stupid factual correction, and 15 letters complaining that Destiny's Child were briefly mentioned in last month's review section.

However, Mojo is also possibly the only music magazine still to have some standards and to have decent journalism (notably the work of Charles Shaar Murray, Paul Du Noyer and Barney Hoskyns) in its pages.