Operation Mindfuck (OM for short) is a
Discordian project that has, as its goal, to shock all
neophobes so hard they transform into
neophiles. The
ELF's drug
AUM does this fairly well, but just general wierdness will sometimes produce the same result. OM is *not* a joint effort with anyone or anything- not even your fellow Discordians. To put it simply, Be Weird is its sole commandment. Be Exceedingly Weird. Be So Weird You Frighten Your Neighbors. Then get weirder still. You can pull off better mindfucks with practice.
Fight Club has a few examples of mindfucks (although most mindfucks do not need to involve the destruction of property), as does
The Illuminatus! Trilogy,
Schrodinger's Cat, and basically anything else written by
Robert Anton Wilson.