"Whatever that is written in
Latin is looked upon highly".
This is a particularly cool phrase: First, it is itself in action - This looks cool because it's in Latin.
Secondly, it is a good example that people fear and respect things that they can't understand; If it's written in language that no one understands, it's got to be something important!
See: xenophilia
Update 2000-08-29: Well, I don't know much of Latin myself - I merely quoted the fortune cookies. This thing is a meme that spreads like a wildfire, mutations do occur.