Based on some random lecture notes of the content creation course:

Usually, when speaking of information (and especially digital information) these days, the "content" means

Sometimes content is highly interactive, the viewer can "touch" the content to make it react; Sometimes it's very passive and the user can't really "try" it or make choices. Sometimes content is dynamic - the user participates in creation; Sometimes the content is static, everything has been thought of in advance.

(Truly, that is the Multimedia Content.)

Usually, the content is divided to three major layers:

  1. Fictional - The "feeling" layer of information; The "image" of the content first seen by the viewer, made to give the first impression. Look at how the first page was made. See what kind of picture of the makers the content triest to give.
  2. Factual - The information on general level, explained for the viewer.
  3. Details - The "raw information"; unfashioned, crude, "list-like", in case "already chewed" information isn't enough for the viewer.