Since 1941, Cheerios has been one of the premeire breakfast cereals. It's also one of the few kids will eat even though it isn't marketed by a cartoon character (the Honey Nut Bee is Honey Nut Cheerios).

Cheerios are pretty plain when you get right down to it, but are still pretty good. They are shaped like brown little mini-doughnuts and made almost complelty from whole grain oats and, according to their distributor General Mills, can reduce the risk of heart disease. This is due to one gram of soluble fiber per cup. Cheerios have always come in a bright yellow box and probably always will.

Other variants on Cheerios include Apple Cinnamon Cheerios, multi-grain Cheerios, and the recently introduced Team Cheerios.