My eyes, they snap open and glance at the clock
and the blueish green light on the cable box
tells me it’s 1:47 AM.
Fuck, here we go again

Insomnia is a bitch
and my mind starts taking me to places
that I don’t want to go
Looking for some distraction
I grope for the remote
and start my nightly
journey through the channels

For the best night sleep
in the whole wide world
visit my pillow dot com

Click,
what the fuck

For the best night sleep
in the whole wide world
visit...

Click

For the best night sleep
in the….

With a frequency that approaches breathing
or the beat of a heart,
the commercial is everywhere
No matter how fast I click or what channel
I finally decide on
the jingle is the only thing I hear

After listening for a bit
I learn that my pillows,
after ten + years of research
and trial and error
are made in Minnesota
and that the owner, vendor, or late night sales person
is the president of something called the
“National Sleep Association”

In the blueish green light cast off by the television
I begin to wonder if there is a 1-800 number or,
failing that,
a 24 hour not so hot line
that I can call for said association
and maybe get some tips besides buying an overpriced pillow
on how I can get some much needed rest.

Click

For the best night sleep
in the whole wide world
visit my pillow dot com.

Click

For the best night sleep
in the whole …

CLICK
(Note to self, the remote doesn’t make a clicking sound anymore
like it used to,
pause for effect)

At last, I turn off the television
and flick on the light and begin to read
until morning finally breaks
And as I make my morning coffee
I can’t help but notice the ubiquitous jingle
running through my head and sadly,
I can’t change the channel.

For the best night sleep
in the whole wide world
visit my pillow dot com

Despite my best efforts to erase it
I find myself humming it throughout the day.
What I wouldn’t give for a good night’s sleep.

For the best night sleep
in the whole …

To my fellow insomniacs

For the best night sleep....

Try reading a book or failing that
Lather, rinse, repeat.
Until then,
sweet dreams