Brand of womans' jeans that were popular and stylish in the late 70's and early 80's. Chic jeans were known for its proportioned-fit system making it easier for women of all sizes to wear, and its logo embroidered on to the back right pocket. An affordable alternative to Jordache and Gloria Vanderbilt during its heyday, Chic is now owned by the same company that makes Lee and Wrangler jeans. They are still sold in major discount retailers including Kmart.