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visual sociology (idea)
See all of visual sociology
, no other writeups in this node.
(
idea
)
by
goneaway
Wed Mar 13 2002 at 17:27:40
A newer branch of
sociology
focusing on the importance of
image
s and their
analysis
as a part of the social
structure
.
The
discipline
basically concentrates on two things:
Images
as
Research
: This is pretty self-explanatory.
Sociologist
s are increasingly integrating (rarely the sole
source
of
research
data
) visual
media
in the research process. The use of
videotape
/
film
allows more natural
observation
of
social interaction
which makes
field work
more permanent. This is good because it allows a wider range of people to observe the same
data
firsthand. This way you can reuse expensive research at the primary level instead of the abstraction that secondary referrence often leads to. Overall this is a
valuable
asset to the field of
sociology
. All too often
sociological
fieldwork
is filed under "
fruity
" and
disregarded
by others involved in research. A
video
record allows for more
objective
and
interdisciplinary
use of
interview
s and
observation
s.
Studying
Image
s in
Sociological
Context
: Since
image
s are so
pervasive
around the world, they are often used as actual
data
in research world. Images often
encapsulate
time sensitive
context
in a way that few other mediums do. The images used in
advertising
are frequently examined and used to
contrast
ideal
s and
realities
in
sociological
context
.
immersant
sociology
Scientistic sociology
videotape
field work
interdisciplinary
sociological
context
media
objective
Advertising
film