Hip-Hop Lingo. Phrase
originated circa
1985. In use from 1985-
1987.
Most popular usage was in
M.C. Shy D's
1986 hit
Gotta Be Tough. Generally an
expression used within
description when someone hears a
great song (or encounters
greatness through any sort of
entertainment medium) and they need to
tell somebody about it, usually somebody with
clout or
power.
I'm considering making it my personal crusade to put this phrase back into popular usage. It's just too fun to say.