It was on
outlaw journalist Hunter S. Thompson's official platform when he ran for
sheriff of
Aspen in
1971 to change the name of Aspen,
Colorado, by public
referendum, to Fat City. That way, all the
maps would have to be changed, the tax forms, the
interstate highway signs. Then all the "
greedheads," as Thompson called them, who came to Aspen not because it was a
nice place to live but because it had a
brand name, would have to change "Aspen Ski Wear" and the like to "Fat City Ski Wear."
Thompson the sheriff would have no sympathy for such clowns, whom he said deserved to be "fucked, broken, and driven across the land."