Them. So, what do you do for a living?
Me. I work in Traffic.
Them. Which intersection?
In the behind-the-scenes world of radio, broadcasting, and cable television, "traffic" takes on a whole new meaning. In an office that sells air time on one of these mediums, traffic people ensure that clients get aired. We place commercials in the programming. We ensure that the correct spots are running. If the office is small, the traffic department will often handle accounts receivable. Depending on how well we do our job, we can be the account excecutive's best friend or worst enemy.