My coworkers and I attempted to do the work of our one-man marketing department and come up with a name for our new product. Several suggestions came up, one of which was "shine." A coworker objected, citing the fact that it is a racial slur. This was news to pretty much everyone, but apparently, it refers to blacks, who were stereotypically shoe shiners in the 1920's. Shiner is also another form of the slur.